1. Why “pimping” my store instead of designing one?
With relatively simple modifications often already significant results can be achieved. A comprehensive design process is usually not necessary. Optimizing the current store, transparent costs and professional advice are the basis of "Pimp my Shop NOW". And yet if a new design appears to be the best solution, we will make, with just as much enthusiasm, a store design for you. Look at www.finishingdutch.nl for retail design.
2. What is retail design?
Retail design is everything concerning the design of a commercial space. Retail design is primarily store design, however it also incorporates design of brand, communication, interior and product presentations.
3. What is store design?
Store design is a part of retail design. With the determination of colors and materials, designing the store layout, the furniture, the facade and the lighting, the physical store design is being specified.
4. What is a layout?
In a lay-out the format of the categories, the arrangement of the interior and the routing of a store are defined.
5. What is shopper journey?
The Shopper Journey maps the point from where people identify a need to purchase to the actual buying of a product. Particularly due to the increase of online sales where direct contact with the customers is lacking, insight in the Shopper Journey forms an import aspect of a successful business concept.
6. What is visual merchandising?
All the activities that are taken to present the available product assortment in an attractive and orderly manner.
7. What is Multichannel?
Multichannel is the use of a mix of sales channels such as, store, pop-up store, shop-in-shop, webshop, click & collect, pick & ride, etc. Whether Multichannel, Cross-channel or Omni-channel the starting point of each strategy is the question “how does the customer find you and how do you find the customer”.
8. Does Pimp my Shop NOW optimise also webshops?
We do not optimize webshops but we do evaluate whether the various sales and communication channels in form and content are well matched.